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After a brief hiatus, I'm delighted to return with some fresh insights, having been wholly engrossed in the final stages of my book editing. As I navigated this process, a delightful opportunity arose - an invitation from Paul Muller, a dear friend and a former colleague from days of yore, to join him on an episode of his podcast, "Digital: Disrupted", which he curates for Rocket Software.
Throughout our professional journeys, we stumble across a handful of individuals who bring a radiant blend of zeal, innovation, and intelligence to the table. Paul, without a doubt, fits that bill. We first crossed paths at Hewlett-Packard's OpenView network and systems management business in the mid-90s. Our symbiotic efforts were instrumental in bolstering the business tenfold over the few years we worked there.
This unique synergy from our past, the energy we channeled into cultivating a robust software business, is still palpably alive in our current interactions. You can feel the infectious enthusiasm for marketing, business, and the beautiful dance of life resonating throughout the podcast episode.
With that said, I extend a warm invitation for you to be a part of this engaging conversation as Paul and I delve into the realm of community-led marketing. We navigate a range of intriguing topics, from the fundamentals of getting started in community marketing, deciphering whether your strategies are yielding the desired results, to integrating it seamlessly with your other marketing initiatives. Engage, listen, and learn with us as we unravel the intricacies of community marketing.
The episode is entitled "Digital: Disrupted: The Mysteries of Building a Self-Sustaining Marketing Strategy".
