--- title: Blog | Derek E. Weeks (5) description: "Derek Weeks is the founder of Unfair Mindshare, a leading marketing consultancy renowned for crafting boundary-pushing go-to-market strategies that capture the attention of markets, win more deals, and create remarkable brand experiences. As a 4-time CMO and VP of Marketing with more than thirty years of experience, Derek has shaped marketing at Fortune 100 technology powerhouses and scaled growth for innovative venture-backed start-ups alike. Honored as one of the top CMOs in the Washington DC metro area by DCA Live and snagging the coveted Marketing Department of the Year award from the Business Intelligence Group, Derek strives every day to make a positive impact in the community of marketers worldwide.\n\nDerek is the pen behind the #1 Amazon bestselling Unfair Mindshare: A CMO’s guide to community-led marketing in a product-led world, and the co-author of the insightful Feedback Loops: Voices of All Day DevOps trilogy.\n\nKeep up with Derek at www.unfairmindshare.com, and follow his musings and insights on LinkedIn and X: @weekstweets. Born in Philadelphia and raised in Silicon Valley, Derek now lives in beautiful Bethesda, Maryland with his wife, family, and tail-wagging Labradoodle. (5)" image: https://unfairmindshare.com/hubfs/DEREK%20ON%20PURPLE2-1.png --- [Skip to content](https://unfairmindshare.com/blog/author/derek-e-weeks/page/5#main-content) [![Unfair Mindshare Logo-Color](https://unfairmindshare.com/hs-fs/hubfs/Unfair%20Mindshare%20Logo-Color.png?width=256&height=91&name=Unfair%20Mindshare%20Logo-Color.png)](https://unfairmindshare.com/) - [Home](https://unfairmindshare.com) - [The Book](https://unfairmindshare.com/book) - [Services](https://unfairmindshare.com/services) - [Blog](https://unfairmindshare.com/blog) Open main navigation Close main navigation - [Home](https://unfairmindshare.com) - [The Book](https://unfairmindshare.com/book) - [Services](https://unfairmindshare.com/services) - [Blog](https://unfairmindshare.com/blog) - [Contact us](mailto:weeks@unfairmindshare.com) [Contact us](mailto:weeks@unfairmindshare.com) # RISE ABOVE THE NOISE Scale your demand, brand, and community [![](https://unfairmindshare.com/hubfs/community%20led%20sales.jpg)](https://unfairmindshare.com/blog/product-led-vs.-industry-led-communities-a-pragmatic-approach) [Community-led growth](https://unfairmindshare.com/blog/tag/community-led-growth) ### [Product-led vs. Industry-led Communities: A Pragmatic Approach](https://unfairmindshare.com/blog/product-led-vs.-industry-led-communities-a-pragmatic-approach) [![](https://unfairmindshare.com/hubfs/up%20arrows.jpg)](https://unfairmindshare.com/blog/the-rise-of-the-community-led-buyer) [Community-led buyer](https://unfairmindshare.com/blog/tag/community-led-buyer) ### [The Rise of the Community-led Buyer](https://unfairmindshare.com/blog/the-rise-of-the-community-led-buyer) [![](https://unfairmindshare.com/hubfs/boy%20sitting-1.jpg)](https://unfairmindshare.com/blog/reserve-fridays-for-positivity) [Management best practices](https://unfairmindshare.com/blog/tag/management-best-practices) ### [Reserve Fridays for Positivity](https://unfairmindshare.com/blog/reserve-fridays-for-positivity) [![](https://unfairmindshare.com/hubfs/logo%20origin.png)](https://unfairmindshare.com/blog/everyone-loves-a-logo-origin-story) [Brand management](https://unfairmindshare.com/blog/tag/brand-management) ### [Everyone Loves a Logo Origin Story](https://unfairmindshare.com/blog/everyone-loves-a-logo-origin-story) [![](https://unfairmindshare.com/hubfs/flower%20head.jpg)](https://unfairmindshare.com/blog/experiment-experiment-then-scale) [marketing at scale](https://unfairmindshare.com/blog/tag/marketing-at-scale) ### [Experiment, experiment, then scale](https://unfairmindshare.com/blog/experiment-experiment-then-scale) [![](https://unfairmindshare.com/hubfs/map%20blue.jpg)](https://unfairmindshare.com/blog/mapping-the-community-playbook) [building relationships](https://unfairmindshare.com/blog/tag/building-relationships) ### [Mapping the Community Playbook](https://unfairmindshare.com/blog/mapping-the-community-playbook) [![](https://unfairmindshare.com/hubfs/In%20lifting%20others.jpg)](https://unfairmindshare.com/blog/in-lifting-others-we-rise) [Community-led growth](https://unfairmindshare.com/blog/tag/community-led-growth) ### [In Lifting Others, We Rise](https://unfairmindshare.com/blog/in-lifting-others-we-rise) [![](https://unfairmindshare.com/hubfs/blue%20hearts.jpg)](https://unfairmindshare.com/blog/do-people-love-your-brand) [marketing at scale](https://unfairmindshare.com/blog/tag/marketing-at-scale) ### [Do people LOVE your brand?](https://unfairmindshare.com/blog/do-people-love-your-brand) [![](https://unfairmindshare.com/hubfs/dont%20know%20where.jpg)](https://unfairmindshare.com/blog/from-ideation-to-launch) [Community at scale](https://unfairmindshare.com/blog/tag/community-at-scale) ### [From Ideation to Launch](https://unfairmindshare.com/blog/from-ideation-to-launch) [![](https://unfairmindshare.com/hubfs/share.jpg)](https://unfairmindshare.com/blog/can-i-share-this-with-my-colleagues) [Community-led growth](https://unfairmindshare.com/blog/tag/community-led-growth) ### ["Can I share this with my colleagues?"](https://unfairmindshare.com/blog/can-i-share-this-with-my-colleagues) [First](https://unfairmindshare.com/blog/author/derek-e-weeks/page/1) [Prev](https://unfairmindshare.com/blog/author/derek-e-weeks/page/4) [2](https://unfairmindshare.com/blog/author/derek-e-weeks/page/2) [3](https://unfairmindshare.com/blog/author/derek-e-weeks/page/3) [4](https://unfairmindshare.com/blog/author/derek-e-weeks/page/4) [5](https://unfairmindshare.com/blog/author/derek-e-weeks/page/5) [6](https://unfairmindshare.com/blog/author/derek-e-weeks/page/6) [Next](https://unfairmindshare.com/blog/author/derek-e-weeks/page/6) [Last](https://unfairmindshare.com/blog/author/derek-e-weeks/page/6) ### SUBSCRIBE TO MONTHLY BLOG UPDATES HERE. ### Posts by Tag - 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